The 6D Blog is focused on being a part of a global discussion—sharing big ideas, insights, best practices, observations and revelations about the world of branding and marketing.
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“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
– 1997 Tom Peters Fast Company
We all know that advertising is all around us, and sometimes it seems inescapable. Although experts are unable to agree on an average number, it’s safe to say that at the minimum, the average American sees hundreds of advertisements per day.
Everyone should be aware of the adage that it costs 6-7 times more to acquire a new customer than it does to retain an existing one.
What do buying a jar of peanut butter and bungee jumping have in common?
They’re both risky propositions. It’s true, a jar of peanut butter is a risky proposition. When I was growing up, my parents’ philosophy was that generic was as good as branded food. “Why pay for advertising?” they would ask.
What is UI?
User Interface Design – it is everywhere. We use it every day to navigate, research and formulate opinions… and most of the time we don’t even
If you were born before 1980, this 50+ page, wiro-bound document evokes nostalgic memories of our early-career market research reports (they also made great door stops – the heavier, the better)!
Brands are rooted in human perception and live in our minds. They are the sum-total of our perceptions, emotions, beliefs and attitudes (PEBAs) about a thing, an organization, an activity or a person.
Long gone are the days when a new branding campaign started with a logo presented on standard business stationery; business card, letterhead and envelope. Now an email signature, Word letterhead template, PowerPoint template and business card are what clients require.
After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than ever to perform numerous tasks on a daily basis without drowning in multiple software programs and apps.
Blogging, text messaging, Tweeting and other forms of social media continue to contribute to a less formal and personalized use of language in online marketing campaigns and electronic correspondence.
Video in print (VIP) is an emerging technology found most notably in magazine advertising.
Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand image conveys value to prospective clients and investors, a value that propels the business forward into the public’s eye. But what if a business needs a revival?
Using social media accounts for your brand is essential to reaching consumers in real time.
Time is our most valuable asset. And darn it, we need more of it! So many people out there spinning through their days with endless work demands; stress levels at an all-time high with unremitting task lists and furious deadlines.