The 6D Blog is focused on being a part of a global discussion—sharing big ideas, insights, best practices, observations and revelations about the world of branding and marketing.
Come in. Stay awhile. Learn, share, and hopefully, be inspired.
What is UI?
User Interface Design – it is everywhere. We use it every day to navigate, research and formulate opinions… and most of the time we don’t even
If you were born before 1980, this 50+ page, wiro-bound document evokes nostalgic memories of our early-career market research reports (they also made great door stops – the heavier, the better)!
Brands are rooted in human perception and live in our minds. They are the sum-total of our perceptions, emotions, beliefs and attitudes (PEBAs) about a thing, an organization, an activity or a person.
Long gone are the days when a new branding campaign started with a logo presented on standard business stationery; business card, letterhead and envelope. Now an email signature, Word letterhead template, PowerPoint template and business card are what clients require.
After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than ever to perform numerous tasks on a daily basis without drowning in multiple software programs and apps.
Blogging, text messaging, Tweeting and other forms of social media continue to contribute to a less formal and personalized use of language in online marketing campaigns and electronic correspondence.
Video in print (VIP) is an emerging technology found most notably in magazine advertising.
Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand image conveys value to prospective clients and investors, a value that propels the business forward into the public’s eye. But what if a business needs a revival?
Using social media accounts for your brand is essential to reaching consumers in real time.