The 6D Blog is focused on being a part of a global discussion—sharing big ideas, insights, best practices, observations and revelations about the world of branding and marketing.
Come in. Stay awhile. Learn, share, and hopefully, be inspired.
By Frank Schab
Brands are rooted in human perception and live in our minds. They are the sum-total of our perceptions, emotions, beliefs and attitudes (PEBAs) about a thing, an organization, an activity or a person. read more
By Lisa Johnson
Long gone are the days when a new branding campaign started with a logo presented on standard business stationary; business card, letterhead and
envelope. Now an email signature, Word letterhead template, PowerPoint template and business card are what clients require. And creative teams need to address this requirement with a better understanding of how these pieces function. read more
After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than ever to perform numerous tasks on a daily basis without drowning in multiple software programs and apps.
By Cameron Fennell
Blogging, text messaging, Tweeting and other forms of social media continue to contribute to a less formal and personalized use of language in online marketing campaigns and electronic correspondence. It has never been more important for a brand to take the time to proofread its written communications. read more
By Aelee Lee
Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand image conveys value to prospective clients and investors, a value that propels the business forward into the public’s eye. But what if a business needs a revival? read more
Using social media accounts for your brand is essential to reaching consumers in real time. While not every type of social media account makes sense for every brand, it’s important to optimize your brand impact in social media via the social channels that best fit your brand. Here are three tips to make an impact. read more