OUR TAKE
The 6D Blog is focused on being a part of a global discussion—sharing big ideas, insights, best practices, observations and revelations about the world of branding and marketing. Come in. Stay awhile. Learn, share, and hopefully, be inspired.

The Importance of U and I

September 15th, 2014

PATRICK HARRIS

What is UI?

User Interface Design – it is everywhere. We use it every day to navigate, research and formulate opinions… and most of the time we don’t even
realize it.

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Five Steps to Improve Your Reports – Evolving From Tomes to Twitter

September 8th, 2014

ARIELLA LABELL

If you were born before 1980, this 50+ page, wiro-bound document evokes nostalgic memories of our early-career market research reports (they also made great door stops – the heavier, the better)!

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Psycho-Sensory Branding: A Whole-Brain Approach

September 1st, 2014

FRANK SCHAB   

Brands are rooted in human perception and live in our minds. They are the sum-total of our perceptions, emotions, beliefs and attitudes (PEBAs) about a thing, an organization, an activity or a person.

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Branding Custom Templates

August 25th, 2014

LISA JOHNSON

Long gone are the days when a new branding campaign started with a logo presented on standard business stationery; business card, letterhead and envelope. Now an email signature, Word letterhead template, PowerPoint template and business card are what clients require.

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Not Seeing the ROI in Your CRM? It’s Probably YOU.

August 18th, 2014

JASON SCOTT

After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than ever to perform numerous tasks on a daily basis without drowning in multiple software programs and apps.

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It Pays to Proofread

August 11th, 2014

CAMERON FENNELL

Blogging, text messaging, Tweeting and other forms of social media continue to contribute to a less formal and personalized use of language in online marketing campaigns and electronic correspondence.

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Who says print is dead? It’s just changing a little.

August 4th, 2014

SUSANNAH FIELDS 

Video in print (VIP) is an emerging technology found most notably in magazine advertising.

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The Rebrand

July 28th, 2014

AELEE LEE

Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand image conveys value to prospective clients and investors, a value that propels the business forward into the public’s eye. But what if a business needs a revival?

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3 Ways to Increase Brand Presence with Social Media

July 21st, 2014

HEATHER HARRINGTON

Using social media accounts for your brand is essential to reaching consumers in real time.

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