Video Marketing Gets Results – If a picture is worth a thousand words, a video is worth a million words.
Ninety percent of users say that product videos are helpful in the decision process, and animated “explainer” videos increase conversion rates by 20 percent.
Once only the domain of big business or special occasions, video marketing and animation are the marketing tool in our world of high social engagement, broadband Internet speeds and nearly ubiquitous Internet access. Attention spans have shrunk dramatically and people are less and less likely to read verbal messages. This explains why more video content is uploaded to websites every 30 days than all major U.S. TV networks have created in the past 30 years.
Viewers retain 95 percent of a message when they watch it in a video as compared with 10 percent when reading it in a text-only format. And among the younger demographic, video is the first format sought out in online searches, which is why YouTube is the No. 1 search engine for young adults.
Fortunately, creating good video content is becoming easier and less expensive than in days gone by.
How to get better results from your video marketing:
Five percent of viewers stop watching a video after one minute and 60 percent by two minutes. You should adjust the time depending on the content and purpose of your video, but remember that attention spans are now around eight seconds, so do not waste your time with elaborate openers.
Animated explainer videos increase conversion rates by 20 percent more than standard video, which can have a large impact on your bottom line.
Consumption of video on mobile devices has been doubling every year for some time now. Ninety-two percent of mobile video watchers encourage their online networks to watch the video as well. These statistics explain why 65 percent of U.S. marketers are increasing their use of video in mobile ads.
Video in emails can lead to an impressive 300 percent increase in click-thru rates.