Articles

Lead Nurturing 101Today’s buyers are more empowered than ever. They are self-educated and evaluate multiple options before making a purchase decision. In fact, according to a recent study conducted by Marketo, approximately 50 percent of leads are not yet ready to buy. So, with the...

Let’s play a game!I’ve always been a sucker for a slogan. I grew up in the 1970s, and there are TV commercial slogans that I still remember that I haven’t seen since I was a child. I believe that this is a testament to their...

The Biggest Threat to Brand Leaders Is the One They Think About Least If you are a leading brand in your space, congratulations! You’ve accomplished a lot! It took a great deal to get there but, no doubt, your competitors aren’t standing still and continue to...

Back in 2008 I saw the Pixar movie “WALL-E.” It was loaded with subtext, but the thing that stood out to me was the megacorporation Buy N Large (or BnL), which was the sole consumer monopoly on Earth. They were the only retailer left on the...

As digital communications take the place of more and more in-person experiences between brands and customers, it is critical to optimize those digital experiences to create the best brand experiences possible.Web Design Trends and InspirationYour website is an extension of your brand experience and is...

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