Videos

Our brains can process visual content 60,000 times faster than text. This makes images a valuable tool in your marketing arsenal. Watch our video on the picture superiority effect to see how to apply it to your marketing strategy. For more information about our psycho-sensory...

Some brands have launched controversial ad campaigns which, by their very nature, alienate a substantial portion of the buying public. But shouldn’t brands want everyone to like them? Isn't that the point of branding, or is there some other marketing strategy at work?Six Degrees Account...

The way digital content is being delivered and consumed has changed dramatically in recent years. Through this evolution in Web design, a few best practices have surfaced that will continue to define digital marketing throughout 2015. The proliferation of mobile devices has ushered in an era of mobile-first design incorporating digital video, typography, vector graphics and infographics in a responsive, scrolling website. Leveraging...

As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. The following facts for communicators explores the role played by different senses as well as the type of information we deem most...

Superior brand-building takes time. It requires strategic management of customer perceptions, emotions, beliefs and attitudes to create brand value because customers build brands, not companies....

So, first off, let’s clear up the usual confusion that exists between the terms augmented reality and virtual reality. Virtual reality replaces the real world with a simulated one. It’s a technology that’s been around for decades. Think simulated environments displayed on a computer screen or using...

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