Anchoring Effect

How to Brand a Clinical Trial

So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we mean by clinical trial bran…

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In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result, sales declined by 25 percent! Why? Because it ignored the power of the anchoring effect. Watch our video to find out how prevalent this psycho-sensory principle is in our everyday lives. For more information about our psycho-sensory facts, click here.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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