Author: Cameron Fennell

Businesses lose millions of dollars each year as a result of typographical mistakes. In an age of global exposure and instantaneous connectivity, errors in written communications can have a hugely negative impact on consumer perceptions and create a lasting impression of carelessness. They can sabotage...

Consistently communicating the brand platform at every level of interaction with customers is key to increasing brand engagement in a saturated marketing landscape. Psycho-sensory research tells us that the majority of information is communicated through nonverbal or sensory channels. A clear, coordinated visual identity is therefore...

Blogging, text messaging, tweeting and other forms of social media continue to contribute to a less formal and personalized use of language in online marketing campaigns and electronic correspondence. It has never been more important for a brand to take the time to proofread its written...

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