The Psychology of Better Brand-Building

by | Feb 24, 2015 | Uncategorized

Psycho-Sensory Ways to Create a Memorable Brand Experience

Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency e...

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The power of brands comes from the fact that they live in the human mind. And that means that brands fall under the domain of psychology. If you want to build better, stronger and more successful brands, you need to learn to apply behavioral principles from the field of psychology.

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Frank Schab
An experienced marketing and branding strategist, Frank has been helping clients optimize the value of their brands through insightful analysis and effective strategy for more than three decades. Along with holding positions at General Motors and Pfizer, Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. His brand-building work in various sectors including hospitality, medical device, pharmaceutical, automotive and technology has taken him to 17 countries on four continents. Frank holds a doctorate in psychology from Yale University and speaks fluent German.

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