Psycho-Sensory Facts for Communicators
As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. This...Read more
The power of brands comes from the fact that they live in the human mind. And that means that brands fall under the domain of psychology. If you want to build better, stronger and more successful brands, you need to learn to apply behavioral principles from the field of psychology.