Open your mind to a new perspective
Essential reading for marketing wisdom.
How to Brand a Clinical Trial
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we...
Burger Backlash: Why People Were So Upset With IHOb
If you have an Internet connection, it is virtually impossible that you missed last week’s latest brand-related...
Goal Gradient Effect
People tend to exert more effort as they get closer to achieving their goals. Watch our...
Know Your Iceberg: A Sometimes Forgotten Key to Successful Branding
Branding encompasses much more than advertising, but advertisements and other marketing communications are often the...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
How to Protect Your Brand(s)
As I have stated elsewhere, your brands are valuable assets to your current and future business success — a fact...
Through the Looking Glass: What Snap Can Learn From Oakley
Plenty of hype about eyewear lately as two global brands launched divergent campaigns. Truthfully, at first pass the...
Elon Musk Doubles Down on Brand Messaging to Defy Haters
Digital news outlet Electrek dropped the entirety of Elon Musk’s recent call to arms for Tesla employees last week, a...
The Ambiguity Effect
Are your ads simple and easy to understand? If not, you might lose your audience. The...
Keeping a Brand Alive With Nature as a Model
New to this series? Here’s a quick recap: If you’re like most people, you’ve never heard the term “biomimicry” before....
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