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Essential reading for marketing wisdom.
Nose for Nostalgia
Observations on scent-induced memories September 16 is World Play-Doh Day. I’m not sure how one properly commemorates...
8 Tips for Public Speaking in the Workplace
We’ve all been there. You have a presentation to give or a meeting to run. Panic sets in. “I’ll need to speak in front...
This Lazy Marketing Trend Is Disrupting a $1.2 Trillion Industry (Not Really)
Over the past few years, and especially over the past 12 months, the Internet has seen the growing presence of a...
Sell It … or Set It on Fire?
When Protecting Brand Value Leads to Incineration If you think that all unsold clothes, handbags, perfume and...
Setting Up Camp(aigns)
Comparing the Results of 4 Different Advertising Platforms With so many social media platforms available, choosing...
Familiar Type: The Trend of Bespoke Typefaces
Fonts. Whether you hold the title of designer or belong to an altogether different industry, you can’t deny the...
Rhyme as Reason Effect
Can’t get that jingle out of your head? That simple and repetitive jingle is designed to...
Podcast: Why and How to Do More Video Marketing
By 2020, video is expected to drive 80...
3 Tips to Combat the Decline of Organic Reach
In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...
How to Brand a Clinical Trial
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we...
Burger Backlash: Why People Were So Upset With IHOb
If you have an Internet connection, it is virtually impossible that you missed last week’s latest brand-related...
Goal Gradient Effect
People tend to exert more effort as they get closer to achieving their goals. Watch our...
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