Open your mind to a new perspective
Essential reading for marketing wisdom.
Know Your Iceberg: A Sometimes Forgotten Key to Successful Branding
Branding encompasses much more than advertising, but advertisements and other marketing communications are often the...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
How to Protect Your Brand(s)
As I have stated elsewhere, your brands are valuable assets to your current and future business success — a fact...
Through the Looking Glass: What Snap Can Learn From Oakley
Plenty of hype about eyewear lately as two global brands launched divergent campaigns. Truthfully, at first pass the...
Elon Musk Doubles Down on Brand Messaging to Defy Haters
Digital news outlet Electrek dropped the entirety of Elon Musk’s recent call to arms for Tesla employees last week, a...
The Ambiguity Effect
Are your ads simple and easy to understand? If not, you might lose your audience. The...
Keeping a Brand Alive With Nature as a Model
New to this series? Here’s a quick recap: If you’re like most people, you’ve never heard the term “biomimicry” before....
Why Branding Is Important to B2B Companies, and the 5 Characteristics of Successful B2B Brands
Some of the most valuable brands in the world are primarily B2B brands, including names like Microsoft, Intel, IBM,...
Lateral Logo Design Inspired by Nature
Lateral thinking is defined by the Cambridge Dictionary as "a way of solving a problem by thinking about it in a...
Vision/Mission Statements: The Most Misused Branding Element of Them All?
Quick: Tell me your organization’s vision and mission. If you can’t, it’s because your organization’s vision and...
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