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Essential reading for marketing wisdom.
How Do You Make Product Packaging More Compelling? Make It Sustainable
New to this series? Here’s a quick recap: If you’re like most people, you’ve never heard the term “biomimicry” before....
Immortal Slogans 2.0 – This Time It’s Personal
OK. Here we go again. Slogan quiz 2.0. Multiple-choice questions. The winner gets nothing but a smile! [qsm quiz=2]
How Can You Make Product Design More Creative AND More Sustainable?
Hint: What Would Nature Do? If you’re like most people, you’ve never heard the term “biomimicry” before. While it is a...
The Endowment Effect
If you were to sell a personal item, how much would you ask for it? According to the...
McDonald’s, Szechuan Sauce and the Dangers of Hijack Marketing
If you are like me, you have spent the past week wondering why people online are complaining to McDonald’s about...
The Future Is Augmented
Let's talk about augmented reality and why it's such a big deal … and so completely awesome. Did you know that AR...
Leveraging the Human Touch in Medical Equipment Branding
I recently visited a hospital for a medical procedure and was surprised by the number of brands surrounding me. One...
Anchoring Effect
In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result,...
6 Top Tips to Ensure Digital Marketing Success
The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most...
How to Create a Lead Nurturing Campaign
Lead Nurturing 101 Today’s buyers are more empowered than ever. They are self-educated and evaluate multiple options...
Immortal Slogans
Let’s play a game! I’ve always been a sucker for a slogan. I grew up in the...
Fame Without Fortune: When Popular Campaigns Ultimately Fail
It is every advertiser’s dream to come up with a campaign or slogan that “catches on” and becomes part of our popular...
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