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Essential reading for marketing wisdom.
Why Branding Is Important to B2B Companies, and the 5 Characteristics of Successful B2B Brands
Some of the most valuable brands in the world are primarily B2B brands, including names like Microsoft, Intel, IBM,...
Lateral Logo Design Inspired by Nature
Lateral thinking is defined by the Cambridge Dictionary as "a way of solving a problem by thinking about it in a...
Vision/Mission Statements: The Most Misused Branding Element of Them All?
Quick: Tell me your organization’s vision and mission. If you can’t, it’s because your organization’s vision and...
Veblen Brands: The Power of a Brand to Suspend Economic Law
You are undoubtedly familiar with the law of demand in economics, which states that as price goes up, demand goes...
3 Ways B2B Marketers Are Leveraging Intent Data to Drive Revenue Growth
Today, businesses are held to a higher standard than ever. As customers, we have begun to compare businesses of all...
The Framing Effect
The words you use and the way you frame your communications has a direct impact on how...
Looking Back: A Tour of Insane Ads From the ‘80s and ‘90s
One of the only good things about the inexorable march of time is that, before we know it, we can look back at things...
The Art of Arguing, and Why You Probably Can’t Win
A few weeks ago, I was on Facebook and dipped my toe into a political debate thread with a bunch of old classmates....
The Super Bowl of Celebrity Cameos: A Recap
One of the best things about the Super Bowl is that it has something for everybody: competition, music, copious...
Net Neutrality and Marketing
We’ve all heard the term “net neutrality.” But what is it? How does it affect consumers and what does it mean for...
3 Strategies for Facebook Advertising Success
If you take a look around, it’s clear to see we are living in a digital era. While the explosion of digitally driven...
The Psychology of First Impressions
How to Better Manage First Impressions The psychology of first impressions is very interesting. We’ve all heard about...
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