Open your mind to a new perspective
Essential reading for marketing wisdom.
Why You Should Use Storytelling in Brand Marketing
Storytelling is as old as our ability to communicate through language. It is how knowledge was transmitted before and...
Successful Clinical Trials Need Compelling Branding and an Integrated Patient and HCP Engagement Campaign
According to ClinicalTrials.gov, there are over 392,000 research studies in all 50 U.S. States and 220 countries. One...
The Brands of Christmas
What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...
The Top 3 Things Medical Device Marketers Can Do For Greater Success
At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...
The Global Supply Shortage and What It Means for Brands Heading Into the Holiday Season
The economy is still recovering from the fallout of COVID, resulting in shortages in labor, household products, and...
The Brands of Thanksgiving
This time of year is generally one of reflection, enjoying a bountiful table with family and friends and being...
The Power of Advertising to Create Societal Perceptions and Traditions
Rather than talk about the power of advertising to drive sales, today’s post focuses on the ability of advertising to...
Base Brands Vs. Power Brands: How Deep Is Your Branding?
The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...
Hurdles to Brand Success
How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...
Branding Best Practices: Differentiation Vs. Distinctiveness
Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...
Building your brand: Architects vs. Carpenters
A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...
Brands Are Rising To Challenges Where Governments Are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...
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