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How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...
Creating a clinical trial brand: Where to start?
Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...
Acronyms Can Reinforce Or Negate Your Message’s Success
“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Branding & Advertising Best Practices for Clinical Trials
Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...
Seven Tips For Creating Successful Clinical Trial Brands
Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...
Why Amazon Brand Registry is a Good Solution
Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...
B2B Advertising: Why You Should Change Your Creative Right Now
According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...
Contemplating the Cons of Templating
“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...
Why Clinical Trials Should Engage With Foundations
One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...
Considerations for a Healthier Website
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
A Whole-Brain Approach to Building Stronger Brands
An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
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