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Essential reading for marketing wisdom.
IT Marketing: A Roadmap to Profitable Growth for Technology Services & Software Firms
Are you running a technology services or software firm for Phoenix video production and struggling to achieve...
8 Benefits of Building a Stronger Brand
Branding is the strategic process of imbuing a product, service or company with perceptions, emotions, beliefs and...
How Do ChatGPT and Bard Answer the Same Marketing Question?
In a previous post, I compared how a large learning model called ChatGPT answered a marketing question as compared to...
The Dangers of Greenwashing
Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...
Six Degrees of Increased Productivity
There are plenty of productivity and efficiency-related articles out there, most of which I’ve found to be formulaic,...
The Biggest Perceived Challenges Facing Clinical Trials in 2023
Clinical trial sponsors and their study partners provide the hope of treating and even eradicating diseases for...
3 Things Every Marketer Should Always Remember
Many of us enter the marketing field because we find it interesting and exciting. Most of us have a real passion for...
A Brave New World: Our Current and Future Lives with AI
The news has been buzzing lately with the introduction of Chat GPT, an Artificial Intelligence (AI) platform that you...
The Cinema Dilemma: How Can Movie Theaters Survive?
Recently, AMC Theatres announced they will be changing the way they price movie tickets. Under their new model, AMC...
How To Consistently Build A More Valuable Brand
Businesses invest in building brands because brands are valuable financial assets. Brands typically are worth more...
Building A Social Media Strategy
Success on social media means investing time and energy into building a social media strategy. A social media strategy...
In conclusion: AI vs. Human — Can You Tell?
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
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