Open your mind to a new perspective
Essential reading for marketing wisdom.
The Psychology of Color
Color affects how we feel and behave more than people realize. Consider some of the following interesting nuances...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
How And What To Communicate In A Crisis. A Psycho-Sensory Perspective
Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...
Effectively Servicing Clients During a Pandemic
These are scary and uncertain times with the global COVID-19 pandemic affecting the way we live and work. In trying...
How to Stay Productive and Sane: Tips for Working From Home
As all are aware, we’re in an unprecedented time that is affecting the entire population and has wreaked havoc on so many normalcies in our lives. The new normal is staying at home, isolated from society, working remotely, and the list goes on. With all the “bad” that is happening out there, brands are in a position to deliver the “good.” It is crucial now more than ever; even as non-essential purchases may be decreasing that brands be authentic and helpful to their employees, customers and communities. Now is the time to find opportunities that continue to build, foster and grow lasting relationships (from a safe distance).
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