Open your mind to a new perspective
Essential reading for marketing wisdom.
Harness Purpose to Build a Stronger Brand
Human beings have a fundamental need for purpose—and brands that can tie into that need and harness it, benefit from a...
Breaking Through the Competitive Baby Market
As a first-time mom-to-be, I’ve received a crash course in all things baby. I had no idea how many different products...
How to Improve Medical Device Marketing
Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
Marketing Success: Branded Content, Not Ads
The reality for advertisers and marketers is that people just don’t like ads. Ad blocker use is widespread globally...
Brand Russia: Decades Worth of Image Damaged in a Few Weeks
A brand is a set of perceptions, emotions, beliefs, and attitudes (PEBAs) we hold about something. That something can...
Baker-Miller Pink and the Power of Color
Unless you’re colorblind like my friend Sean, you see a wide variety of radiant colors every day, many of which are...
The Top 5 Marketing Mistakes in B2B
Having supported B2B marketers for 30+ years now, I’ve learned a few things about the common marketing mistakes these...
The Marriage of Clinical Trials and Branding
It isn’t just naming, is it? There are those who believe that if you simply put a name on a trial, the patients will...
What Makes A Good Super Bowl Ad?
While the Super Bowl may be the biggest day for football fans, it is also the biggest day for advertising...
Why You Should Use Storytelling in Brand Marketing
Storytelling is as old as our ability to communicate through language. It is how knowledge was transmitted before and...
Successful Clinical Trials Need Compelling Branding and an Integrated Patient and HCP Engagement Campaign
According to ClinicalTrials.gov, there are over 392,000 research studies in all 50 U.S. States and 220 countries. One...
The Brands of Christmas
What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...
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