Open your mind to a new perspective

Brands are rooted in human perception and live in our minds. They are the sum of our perceptions, emotions, beliefs...

Long gone are the days when a new branding campaign started with a logo presented on standard business stationery:...

After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than...

Blogging, text messaging, tweeting and other forms of social media continue to contribute to a less formal and...

Video in print (VIP) is an emerging technology found most notably in magazine advertising. CBS partnered with Pepsi...

Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand...

Using social media accounts for your brand is essential to reaching consumers in real time. While not every type of...

Time is our most valuable asset. And darn it, we need more of it! So many people out there spinning through their days...

Whether at work or at home, we are bombarded with mass quantities of ads and exposed to numerous brands on a daily...