Open your mind to a new perspective
Essential reading for marketing wisdom.A Novel, Psycho-Sensory Approach to Qualitative Discussion Guide Development
If you’ve ever led a market research project, you’ve likely encountered this at some point: the kitchen sink dilemma....
What’s the Difference Between Responsive vs. Adaptive Web Design? (No Code Talk, Promise)
Ever gone to a website using your smartphone only to find that the entire website is showing on your tiny little...
The Importance of a Branding and Identity Style Guide
Why is a Branding and Identity Style Guide So Important? Developing a branding and identity style guide is critical to...
Brand-Building and the Celebrity Effect
It’s generally understood that we are all influenced by branding. We buy Oakley sunglasses, Starbucks coffee, Nike...
Specialization: If All You Have Is a Hammer …
Specialization can be, well, quite special. At its best, it can indicate status and mastery over information — like...
The Ultimate Brand 2.0: YOU
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to...
Ads, Ads Everywhere!
We all know that advertising is all around us, and sometimes it seems inescapable. Although experts are unable to...
Top 5 Customer Service Facts for Marketers and Brand Builders
Everyone should be aware of the adage that it costs six to seven times more to acquire a new customer than it does to...
Using Sensory Cues to Overcome Risk Aversion and Encourage Brand Trial
What Do Buying a Jar of Peanut Butter and Bungee Jumping Have in Common? They’re both risky propositions. It’s true, a...
The Importance of U and I
What is UI? User interface design – it is everywhere. We use it every day to navigate, research and formulate opinions...
5 Steps to Improve Your Reports – Evolving From Tomes to Twitter
If you were born before 1980, this 50-plus-page wiro-bound document evokes nostalgic memories of our early-career...
Psycho-Sensory Branding: A Whole-Brain Approach
Brands are rooted in human perception and live in our minds. They are the sum of our perceptions, emotions, beliefs...
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