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Brand Marketing After COVID: Trends We See
Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...
How To Successfully Recruit Your Clinical Trial During These Unprecedented Times
The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...
MARKETERS: BEWARE THE SIREN SONG OF KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
Happy New Year from Six Degrees!
As we close out the unprecedented year that was 2020, we would like to take a moment to tell you how grateful we are...
Happy Holidays from Six Degrees!
All of us at Six Degrees wish you a healthy and safe holiday season and thank you for being a regular reader of our...
Leveraging Psycho-Sensory Brand-Building To Ensure Diversity In Clinical Trials and Meet Enrollment Goals
It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...
How Luxury Brands Differ From Non-Luxury Brands
Before we jump into the fascinating world of luxury brands and their marketing, we have to start with the definition...
Clinical Trial Naming – Changing the Debate
Naming pharmaceutical products is fraught with challenges and stumbling blocks. Global regulatory authorities require...
The Psychology of Color
Color affects how we feel and behave more than people realize. Consider some of the following interesting nuances...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
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