Open your mind to a new perspective
Essential reading for marketing wisdom.When Even Deep Pockets Fail To Ensure Brand Success
The Story of Fresh & Easy Ever wonder what happened to the Fresh & Easy brand of food stores? I remember how...
How To Breathe New Life Into Your Brand
Reinvigorating Your Brand in 4 Steps Why Brands Slip into Irrelevance Do you need to breathe new life into your brand?...
Can Campaign Design Win An Election?
If you look at presidential campaign designs across the last 20 years, you will find a monotonous mess of serif fonts...
Six Degrees Celebrates 20 Years
Six Degrees was founded 20 years ago...
The Power of Sensory Positioning for Clinical Trial Communications
It's been widely acknowledged that patient recruitment and retention are the two most challenging aspects in...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
Personal Online Branding: A Poshmark Story
I have to admit, as a Gen Xer, I was always hesitant to sell things online. I tried selling a necklace on eBay once...
Brands That Embrace Socio-Political Issues: Brave, Foolish or Exploitative?
More and more consumers are seeking, if not demanding, brands that mean something … that stand for something bigger...
How Smart Branding and Marketing Can Make Clinical Trial Recruitment More Effective and Efficient
The statistics on clinical trial recruitment are jarring. Although the majority (75%) of people say they're willing to...
Complementarity Product Sets: The Importance of Starter Pack Memes and Social Identities
Brands can be important visual and social symbols, and consumer goods can signal membership to specific societal...
Special Considerations for Brand-Building in the Cannabis Market
Let’s start with what most pundits agree on: 1) The worldwide cannabis market opportunity is huge; 2) the market...
Happy Holidays From Six Degrees!
Six Degrees is thankful and blessed for every one of our employees, friends, clients,...
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