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Essential reading for marketing wisdom.
MARKETERS: BEWARE THE SIREN SONG OF KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
Happy New Year from Six Degrees!
As we close out the unprecedented year that was 2020, we would like to take a moment to tell you how grateful we are...
Happy Holidays from Six Degrees!
All of us at Six Degrees wish you a healthy and safe holiday season and thank you for being a regular reader of our...
Leveraging Psycho-Sensory Brand-Building To Ensure Diversity In Clinical Trials and Meet Enrollment Goals
It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...
How Luxury Brands Differ From Non-Luxury Brands
Before we jump into the fascinating world of luxury brands and their marketing, we have to start with the definition...
Clinical Trial Naming – Changing the Debate
Naming pharmaceutical products is fraught with challenges and stumbling blocks. Global regulatory authorities require...
The Psychology of Color
Color affects how we feel and behave more than people realize. Consider some of the following interesting nuances...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
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