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Essential reading for marketing wisdom.
How to think about clinical trial branding
...And why it’s worth doing right Clinical trial branding. It's a key element in helping optimize perceptions...
Onomatopoeia!
Hello Internet. Let’s explore a way to make your brand pop: Onomatopoeia! Don’t worry, it isn’t something Donald Trump...
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
Sound Matters
Sound is all around us. It sneaks into our subconscious even when we aren’t actively...
Four Ways to Future-Proof Your Brand
A Fluid Situation The most pervasive change that has occurred in the world of brands over the last two decades is the...
When a Masterbranded Corporation Acquires a Strong Product Brand
How to effectively transition brand equity when retiring a brand We were recently asked how best to handle the brand...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...
Accounting Differences in the Marketing/Branding Industry vs Mortgage Industry
I’m new to this blogging phenomenon and new to the marketing and branding agency world in general. What I do have, is...
Five Psycho-Sensory Brand-Building Tools
Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining...
Restocking Stock: How Getty is diversifying what “female” looks like
Feminism may be having a promising moment in our culture – with the continued rise of #metoo, more diversity on our...
When Even Deep Pockets Fail To Ensure Brand Success
The Story of Fresh & Easy Ever wonder what happened to the Fresh & Easy brand of food stores? I remember how...
How To Breathe New Life Into Your Brand
Reinvigorating Your Brand in 4 Steps Why Brands Slip into Irrelevance Do you need to breathe new life into your brand?...
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