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Essential reading for marketing wisdom.
Four Ways to Future-Proof Your Brand
A Fluid Situation The most pervasive change that has occurred in the world of brands over the last two decades is the...
When a Masterbranded Corporation Acquires a Strong Product Brand
How to effectively transition brand equity when retiring a brand We were recently asked how best to handle the brand...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...
Accounting Differences in the Marketing/Branding Industry vs Mortgage Industry
I’m new to this blogging phenomenon and new to the marketing and branding agency world in general. What I do have, is...
Five Psycho-Sensory Brand-Building Tools
Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining...
Restocking Stock: How Getty is diversifying what “female” looks like
Feminism may be having a promising moment in our culture – with the continued rise of #metoo, more diversity on our...
When Even Deep Pockets Fail To Ensure Brand Success
The Story of Fresh & Easy Ever wonder what happened to the Fresh & Easy brand of food stores? I remember how...
How To Breathe New Life Into Your Brand
Reinvigorating Your Brand in 4 Steps Why Brands Slip into Irrelevance Do you need to breathe new life into your brand?...
Can Campaign Design Win An Election?
If you look at presidential campaign designs across the last 20 years, you will find a monotonous mess of serif fonts...
Six Degrees Celebrates 20 Years
Six Degrees was founded 20 years ago...
The Power of Sensory Positioning for Clinical Trial Communications
It's been widely acknowledged that patient recruitment and retention are the two most challenging aspects in...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
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