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Essential reading for marketing wisdom.
Familiar Type: The Trend of Bespoke Typefaces
Fonts. Whether you hold the title of designer or belong to an altogether different industry, you can’t deny the...
Rhyme as Reason Effect
Can’t get that jingle out of your head? That simple and repetitive jingle is designed to...
Podcast: Why and How to Do More Video Marketing
By 2020, video is expected to drive 80...
3 Tips to Combat the Decline of Organic Reach
In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...
Anatomy of a Bass
When you take a trip to the movies, your time is often filled with trailers for the newest blockbusters you...
How to Brand a Clinical Trial
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we...
Burger Backlash: Why People Were So Upset With IHOb
If you have an Internet connection, it is virtually impossible that you missed last week’s latest brand-related...
Goal Gradient Effect
People tend to exert more effort as they get closer to achieving their goals. Watch our...
Know Your Iceberg: A Sometimes Forgotten Key to Successful Branding
Branding encompasses much more than advertising, but advertisements and other marketing communications are often the...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
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