Brand Association Through Holiday Cards

by | Dec 22, 2014 | Uncategorized

Well, it’s that time of year again – the time of year when holiday cards fill both our mailboxes and email inboxes. So how can you differentiate your holiday card from another? Beyond that, how can you differentiate your company/brand? Here are three factors to consider when coming up with your company holiday card.

  1. The Human Factor

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In such a fast-paced world, it can be easy to forget the human element in a relationship between a company and a client. With so much communication done via email and/or telephone, the interpersonal communication that occurs face-to-face can get lost. Although temporary, a holiday card can act as a way of associating a brand with an actual face or faces. By sharing photos and/or brief descriptions through a holiday card, a brand can come to life, and the people who are associated with that brand and/or company become more than just a response to an email or a voice on the other end of the phone. Although short-lived, this association can help maintain that company/client relatability throughout the year.

  1. Stand Out

Holiday cards can also be a great way of highlighting and sharing a variety of accomplishments, awards, etc. that the company has achieved throughout the year. Sharing such items can help clients see the big picture as well as help reinforce the brand as solid and accomplished. These highlights can also help differentiate one agency from another. The combination of events/accomplishments will be unique in itself and will help your brand stand out.

  1. Strut Your Stuff

Finally, companies can also use this as an opportunity to show off their many talents. Whether it be interactive or printed, or a combination of both, it’s a quick way to show off a brand in a certain light through the use of multiple media and design techniques. Utilizing your talents not only demonstrates your company’s scope of abilities, but it’s also a way for your brand to become something less abstract. Creating a specific vision for your brand through a holiday card benefits both the company and the client.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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