Brand Fails

by | Apr 4, 2015 | Uncategorized

Five Psycho-Sensory Brand-Building Tools

Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining the success of your brand. Think about...

Read more

Our CEO, Frank Schab, talks about some of the most amazingly bad decisions made in the brand world.

  • Select category:

Want to publish a
guest post?

Review Guidelines
Subscribe today to get our latest content delivered to your inbox
Your subscription could not be saved. Please try again.
Your subscription has been successful.

Follow us

Frank Schab
An experienced marketing and branding strategist, Frank has been helping clients optimize the value of their brands through insightful analysis and effective strategy for more than three decades. Along with holding positions at General Motors and Pfizer, Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. His brand-building work in various sectors including hospitality, medical device, pharmaceutical, automotive and technology has taken him to 17 countries on four continents. Frank holds a doctorate in psychology from Yale University and speaks fluent German.

Ready to talk?

Learn more about us • Get some case studies • Schedule a presentation • Scope a project