It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
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Podcast: Why and How to Do More Video Marketing
By 2020, video is expected to drive 80...
Goal Gradient Effect
People tend to exert more effort as they get closer to achieving their goals. Watch our...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
The Ambiguity Effect
Are your ads simple and easy to understand? If not, you might lose your audience. The...
3 Biggest Challenges to Better Brand-Building
In this short video, learn about three barriers to better brand-building and how we...
The Halo Effect
Why are celebrity endorsements such a successful advertising strategy? Because they...
The Endowment Effect
If you were to sell a personal item, how much would you ask for it? According to the...
Anchoring Effect
In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result,...