In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result,...
Anchoring Effect
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Restraint Bias
Think you can resist temptation? Think again! Watch our video to understand how restraint...
The Picture Superiority Effect
Our brains can process visual content 60,000 times faster than text. This makes images a...
The Megabrand
Back in 2008 I saw the Pixar movie “WALL-E.” It was loaded with subtext, but the thing that stood out to me was...
Optimizing Your Brand Experience on the Web
As digital communications take the place of more and more in-person experiences between brands and customers, it is...
The 4 Most Common Branding Mistakes Entrepreneurs Make
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...