In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result,...
Anchoring Effect
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In 2012 J.C. Penney stopped offering coupons and lowered its prices instead. As a result,...
Think you can resist temptation? Think again! Watch our video to understand how restraint...
Our brains can process visual content 60,000 times faster than text. This makes images a...
Back in 2008 I saw the Pixar movie “WALL-E.” It was loaded with subtext, but the thing that stood out to me was...
As digital communications take the place of more and more in-person experiences between brands and customers, it is...
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...