I had one of those moments the other day. You know, the kind where you’re driving behind another vehicle and you hope...
It Pays to Pay for Good Design
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Branding
The 4 Most Common Branding Mistakes Entrepreneurs Make
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...
Cognitive Effects and Biases in Giving
What Gives? With the holidays officially over, you might notice something a little different. Store entrances are a...
Explaining Some of Our More Unusual Purchase Behaviors
Economic and Psychological Factors in Purchasing Products With the gift-giving season behind us, now is a good time to...
Good to Great
What NOTA and the Three Stooges Reveal About Research The events leading up to and following the Nov. 8 presidential...
Rainbow Bite: Foods to Dye For
A few weeks ago, my Facebook news feed became inundated with video tutorials instructing me on how to make a rainbow...
To Rebrand or Not to Rebrand?
How Do You Know When It’s Time to Rebrand? Just like people, brands at times need to freshen up their appearance, have...
Psycho-Sensory Ways to Create a Memorable Brand Experience
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most...