Branding Archives

One of the most popular TED talks of all time is Simon Sinek’s “How Great Leaders Inspire Action.” By recognizing the...

The biggest external factor, besides funding, that can thwart success in bringing a new medicine to market is...

Whether you are launching a new brand or already have an established brand, here are the five best ways to improve the...

Some authors have started using the phrase “Paradox Brands” to denote brands that seemingly have contradictory...

There is an increasing tendency for NBA teams to rebrand to stay current and fresh. One clear trend is that teams are...

With a crazy past few years around the world, brands are facing economic unpredictability amidst a plethora of...

Brands, like all human endeavors, are characterized by ups and downs. In this post, we consider the ways brands can...

Positioning a brand—the process of identifying and “owning” a unique mind space in your target customers—has been a...

Human beings have a fundamental need for purpose—and brands that can tie into that need and harness it, benefit from a...

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