The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...
Base Brands Vs. Power Brands: How Deep Is Your Branding?
read more
Search results
Branding
Hurdles to Brand Success
How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...
Branding Best Practices: Differentiation Vs. Distinctiveness
Talk to most brand marketers and you will likely hear that brands need to be differentiated. Most “positioning”...
Building your brand: Architects vs. Carpenters
A lot goes into building your brand, and one of the more visible parts of your brand is the collateral you put in...
Brands are Rising to Challenges Where Governments are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...
Clinical Trial Naming: Using The EU Clinical Trials Register To Create Differentiation
At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...
How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...
Creating a clinical trial brand: Where to start?
Companies invest in branding—whether for a clinical trial or a commercial product, a service or company—for one reason...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...