What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
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Branding
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...
2020 Brand Building Strategies Using Social Media
With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
How And What To Communicate In A Crisis. A Psycho-Sensory Perspective
Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...
Effectively Servicing Clients During a Pandemic
These are scary and uncertain times with the global COVID-19 pandemic affecting the way we live and work. In trying...