“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Acronyms Can Reinforce Or Negate Your Message’s Success
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Branding
Branding & Advertising Best Practices for Clinical Trials
Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...
Seven Tips For Creating Successful Clinical Trial Brands
Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...
Contemplating the Cons of Templating
“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...
Why Clinical Trials Should Engage With Foundations
One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...
Considerations for a Healthier Website
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
A Whole-Brain Approach to Building Stronger Brands
An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
Brand Marketing After COVID: Trends We See
Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...
How To Successfully Recruit Your Clinical Trial During These Unprecedented Times
The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...