Clinical Trial Branding A common misconception is that branding is only for commercial products. However, branding is...
Seven Tips For Creating Successful Clinical Trial Brands
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Clinical Trials
Contemplating the Cons of Templating
“Focus on the cookie and not the cookie cutter.” Creative pursuits are by their very nature, unique, and therefore...
Why Clinical Trials Should Engage With Foundations
One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...
How To Successfully Recruit Your Clinical Trial During These Unprecedented Times
The last 12 months have clearly posed innumerable challenges and obstacles to the world as we know it. Pharmaceutical...
Leveraging Psycho-Sensory Brand-Building To Ensure Diversity In Clinical Trials and Meet Enrollment Goals
It is widely agreed that clinical trials, on average, fail to represent the demographic diversity of populations...
Clinical Trial Naming – Changing the Debate
Naming pharmaceutical products is fraught with challenges and stumbling blocks. Global regulatory authorities require...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
Top 10 Reasons Why You Should Brand Your Clinical Trial
Looking to brand your clinical trial? A common misconception is that branding is...
Managing Clinical Trials In A Pandemic
Views From The Front Line During the unprecedented circumstances of the COVID-19 virus pandemic where people and...