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Creative

The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...

And Luxury Brands Have More Opportunity Than Ever The human mind prefers simple dichotomies: Good versus evil, friend...

Examples of Brand Communications Blunders to Learn From Today, we live in a world of instant, global, 24/7...

Hello Internet. Let’s explore a way to make your brand pop: Onomatopoeia! Don’t worry, it isn’t something Donald Trump...

Sound is all around us. It sneaks into our subconscious even when we aren’t actively...

A Fluid Situation The most pervasive change that has occurred in the world of brands over the last two decades is the...

How to effectively transition brand equity when retiring a brand We were recently asked how best to handle the brand...

Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...

Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining...