Brands can be important visual and social symbols, and consumer goods can signal membership to specific societal...
Complementarity Product Sets: The Importance of Starter Pack Memes and Social Identities
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Creative
Special Considerations for Brand-Building in the Cannabis Market
Let’s start with what most pundits agree on: 1) The worldwide cannabis market opportunity is huge; 2) the market...
Branding Politics for Millennials
Politicians, political commentators and older generations often complain about the lack of young people’s interest and...
Brand-Building in the Burgeoning Cannabis Market
A Six Degrees View Creative brand-building efforts in the cannabis market will grow exponentially over the next decade...
Creative Confessions – Episode 1
Ever since Ryan Gosling’s hard-hitting expose on the Papyrus font, creative professionals...
Avoidable Fails That Hurt, Maim or Kill Brands
Responding poorly in customer-facing situations United Airlines was pummeled by a string of customer relations...
The Most Fundamental Mistake Brands Make
What Makes You Different? The following cases are based on real meetings over the past few years and illustrate what I...
Familiar Type: The Trend of Bespoke Typefaces
Fonts. Whether you hold the title of designer or belong to an altogether different industry, you can’t deny the...
Anatomy of a Bass
When you take a trip to the movies, your time is often filled with trailers for the newest blockbusters you...