As digital communications take the place of more and more in-person experiences between brands and customers, it is...
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Digital
The Moral Dilemma of Brands: Marketing in the Age of Social Justice
When it comes to ad purchasing, brands generally look to where they will reach the largest portion of their target...
A Visual History of Digital Marketing
Digital marketing has seen many changes. From its humble start in 1994 to the present day, the pace of evolution...
Internet Killed the Mall Star
Retail stores, especially in malls, are slowly becoming extinct thanks to the likes of Amazon and other online...
Unicorn Drinks and the Power of FOMO
First things first: For those of you who are not well-versed in millennial slang, UrbanDictionary.com defines FOMO as...
How One Small Brand Has Dominated the Social Media Space and Why Other Brands Should Take Note
The necessity and value for brands to have a social media presence has been covered extensively. Social media can work...
Is Direct Mail Dead?
Has Digital Finally Killed the Direct Mail Star? Everything seems to be moving online these days. More and more people...
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...
What Happened to Social Media Etiquette?
No, You Can’t Use My Facebook Page as an Outlet for Your Rants About a month ago I experienced what I believe to be...