Every year there is a highly touted release of a new version of phone, car or something else. It seems every industry...
Planned Obsolescence: Conspiracy or Cultural Trend?
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How One Small Brand Has Dominated the Social Media Space and Why Other Brands Should Take Note
The necessity and value for brands to have a social media presence has been covered extensively. Social media can work...
Is Direct Mail Dead?
Has Digital Finally Killed the Direct Mail Star? Everything seems to be moving online these days. More and more people...
The 4 Most Common Branding Mistakes Entrepreneurs Make
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...
Are Flamingo Egg Yolks Really Pink? Conversation Starters for Optimal First Impressions
Why Talking About the Weather May Be a Bad Idea It’s midwinter and Jane’s flight from Phoenix to New York has landed....
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...
Cognitive Effects and Biases in Giving
What Gives? With the holidays officially over, you might notice something a little different. Store entrances are a...
Explaining Some of Our More Unusual Purchase Behaviors
Economic and Psychological Factors in Purchasing Products With the gift-giving season behind us, now is a good time to...
Good to Great
What NOTA and the Three Stooges Reveal About Research The events leading up to and following the Nov. 8 presidential...