The biggest external factor, besides funding, that can thwart success in bringing a new medicine to market is...
Clinical Trial Branding: Bringing A Strategic Approach To A Tactics-Driven Practice
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The 5 Most Effective Ways to Improve Your Brand
Whether you are launching a new brand or already have an established brand, here are the five best ways to improve the...
Are So-Called “Paradox Brands” Really That, Or Just Multi-Faceted?
Some authors have started using the phrase “Paradox Brands” to denote brands that seemingly have contradictory...
Harness Purpose to Build a Stronger Brand
Human beings have a fundamental need for purpose—and brands that can tie into that need and harness it, benefit from a...
Breaking Through the Competitive Baby Market
As a first-time mom-to-be, I’ve received a crash course in all things baby. I had no idea how many different products...
How to Improve Medical Device Marketing
Medical device marketing is ripe for change. Whenever all the players are pretty much playing from the same sheet of...
Marketing Success: Branded Content, Not Ads
The reality for advertisers and marketers is that people just don’t like ads. Ad blocker use is widespread globally...
Baker-Miller Pink and the Power of Color
Unless you’re colorblind like my friend Sean, you see a wide variety of radiant colors every day, many of which are...
The Top 5 Marketing Mistakes in B2B
Having supported B2B marketers for 30+ years now, I’ve learned a few things about the common marketing mistakes these...