Every year there is a highly touted release of a new version of phone, car or something else. It seems every industry...
Planned Obsolescence: Conspiracy or Cultural Trend?
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Marketing
How One Small Brand Has Dominated the Social Media Space and Why Other Brands Should Take Note
The necessity and value for brands to have a social media presence has been covered extensively. Social media can work...
Is Direct Mail Dead?
Has Digital Finally Killed the Direct Mail Star? Everything seems to be moving online these days. More and more people...
It Pays to Pay for Good Design
I had one of those moments the other day. You know, the kind where you’re driving behind another vehicle and you hope...
The 4 Most Common Branding Mistakes Entrepreneurs Make
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...
5 Signs Your News Source Might Be a Lying Liar Who Lies
Dear Facebook, I know you’ve been getting a lot of flak lately for fake news, but I just want you to know that I don’t...
Cognitive Effects and Biases in Giving
What Gives? With the holidays officially over, you might notice something a little different. Store entrances are a...
Explaining Some of Our More Unusual Purchase Behaviors
Economic and Psychological Factors in Purchasing Products With the gift-giving season behind us, now is a good time to...