Unless you’re colorblind like my friend Sean, you see a wide variety of radiant colors every day, many of which are...
Baker-Miller Pink and the Power of Color
read more
Search results
Marketing
The Top 5 Marketing Mistakes in B2B
Having supported B2B marketers for 30+ years now, I’ve learned a few things about the common marketing mistakes these...
What Makes A Good Super Bowl Ad?
While the Super Bowl may be the biggest day for football fans, it is also the biggest day for advertising...
The Brands of Christmas
What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...
The Top 3 Things Medical Device Marketers Can Do For Greater Success
At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...
The Power of Advertising to Create Societal Perceptions and Traditions
Rather than talk about the power of advertising to drive sales, today’s post focuses on the ability of advertising to...
Base Brands Vs. Power Brands: How Deep Is Your Branding?
The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...
Hurdles to Brand Success
How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...
Brands Are Rising To Challenges Where Governments Are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...