An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
A Whole-Brain Approach to Building Stronger Brands
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Marketing
Brand Marketing After COVID: Trends We See
Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...
MARKETERS: BEWARE THE SIREN SONG OF KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
Post-COVID-19 E-Commerce Landscape: How to Prepare for It
“When will things go back to the way it was?” is a common question people share since everyone has isolated themselves...
Clinical Trial Naming: Best Practices
Knowing and understanding clinical trial naming best practices in critical to the success of your trial. Like anything...
How to Assess Your Brand’s Health and Take Action
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
The Delicate Art of Positive Marketing in a Global Pandemic
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...