Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...
How And What To Communicate In A Crisis. A Psycho-Sensory Perspective
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Marketing
Effectively Servicing Clients During a Pandemic
These are scary and uncertain times with the global COVID-19 pandemic affecting the way we live and work. In trying...
Coronavirus and Cause-Based Marketing
As all are aware, we’re in an unprecedented time that is affecting the entire population and has wreaked havoc on so many normalcies in our lives. The new normal is staying at home, isolated from society, working remotely, and the list goes on. With all the “bad” that is happening out there, brands are in a position to deliver the “good.” It is crucial now more than ever; even as non-essential purchases may be decreasing that brands be authentic and helpful to their employees, customers and communities. Now is the time to find opportunities that continue to build, foster and grow lasting relationships (from a safe distance).
Managing Clinical Trials In A Pandemic
Views From The Front Line During the unprecedented circumstances of the COVID-19 virus pandemic where people and...
B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
What Brands Need To Know About Human Psychology
Influencing human behavior Simply put, branding and brand marketing are about influencing human behavior. Strong...
Marketing and Branding Trends We See Continuing Beyond 2020
The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...
A Brief History of The Roles Brands Have and Continue To Play In Our Lives
Brands as Differentiators The first role of brands in human history was to denote ownership (i.e., livestock marked...
The Definition of Luxury is Expanding–Not Transforming
And Luxury Brands Have More Opportunity Than Ever The human mind prefers simple dichotomies: Good versus evil, friend...