What’s the first thing that comes to your mind when you hear the word “Christmas”? Christmas shopping, Christmas...
The Brands of Christmas
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Marketing
The Top 3 Things Medical Device Marketers Can Do For Greater Success
At Six Degrees, we have supported medical device companies for over 20 years. Along the way, we have learned a lot of...
The Power of Advertising to Create Societal Perceptions and Traditions
Rather than talk about the power of advertising to drive sales, today’s post focuses on the ability of advertising to...
Base Brands Vs. Power Brands: How Deep Is Your Branding?
The discussion around the value of branding often centers around the comparison of a brand to its unbranded, commodity...
Hurdles to Brand Success
How to make your brand successful, or very successful. Successful brands consistently satisfy customers. Beyond this,...
Brands are Rising to Challenges Where Governments are Proving Inadequate
As we pointed out in a previous post, consumers increasingly expect brands to stand for more than the products and...
Clinical Trial Naming: Using The EU Clinical Trials Register To Create Differentiation
At Six Degrees, we help clients discover the “white space” to position a product, company, or clinical trial brand for...
How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...
The Optimal Approach to Clinical Trial Branding: Starting With the End in Mind
Far from a simple exercise at creating a catchy name and pretty logo, clinical trial branding is your single best tool...