“The key test for an acronym is to ask whether it helps or hurts communication.”– Elon Musk Acronyms are a mainstay of...
Acronyms Can Reinforce Or Negate Your Message’s Success
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Marketing
Branding & Advertising Best Practices for Clinical Trials
Informing, recruiting and retaining patients, HCPs and sites for a clinical trial is, in essence, a challenge...
Why Amazon Brand Registry is a Good Solution
Selling on Amazon is one of the best business models available in this day and age. The great thing about selling on...
B2B Advertising: Why You Should Change Your Creative Right Now
According to a recent study, nearly all (96%) B2B marketers spend most of their effort on bottom-of-the-funnel...
Considerations for a Healthier Website
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...
A Whole-Brain Approach to Building Stronger Brands
An insidious problem in brand marketing is that brand marketers tend to focus their strategy and execution on words....
Brand Marketing After COVID: Trends We See
Despite the well-documented hiccups associated with distributing COVID-19 vaccines and getting them into peoples’...
Marketers: Beware the Siren Song of KPIs!
The Primary Purpose of Marketing is Not to Optimize KPIs In many marketing departments, the digital revolution and...
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...