In today’s world, a social media presence is not just recommended, it’s a necessity. Social media is the new way that...
3 Tips to Combat the Decline of Organic Reach
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Burger Backlash: Why People Were So Upset With IHOb
If you have an Internet connection, it is virtually impossible that you missed last week’s latest brand-related...
How to Be an Authentic Brand in an Era of Information Proliferation
Information Overload There is a reason why people are feeling overloaded with content these days: There is more...
Post-Purchase Rationalization
Have you ever experienced post-purchase buyer’s remorse? We all do! Brands that...
Through the Looking Glass: What Snap Can Learn From Oakley
Plenty of hype about eyewear lately as two global brands launched divergent campaigns. Truthfully, at first pass the...
The Art of Arguing, and Why You Probably Can’t Win
A few weeks ago, I was on Facebook and dipped my toe into a political debate thread with a bunch of old classmates....
3 Strategies for Facebook Advertising Success
If you take a look around, it’s clear to see we are living in a digital era. While the explosion of digitally driven...
McDonald’s, Szechuan Sauce and the Dangers of Hijack Marketing
If you are like me, you have spent the past week wondering why people online are complaining to McDonald’s about...
8 Seconds to Influence Decisions and Behaviors
Quick! What do these things have in common? • Home purchase decision (1) • Vicks thermometer reading (2) • Men falling...