If you are like me, you have spent the past week wondering why people online are complaining to McDonald’s about...
McDonald’s, Szechuan Sauce and the Dangers of Hijack Marketing
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8 Seconds to Influence Decisions and Behaviors
Quick! What do these things have in common? • Home purchase decision (1) • Vicks thermometer reading (2) • Men falling...
The Moral Dilemma of Brands: Marketing in the Age of Social Justice
When it comes to ad purchasing, brands generally look to where they will reach the largest portion of their target...
A Visual History of Digital Marketing
Digital marketing has seen many changes. From its humble start in 1994 to the present day, the pace of evolution...
Unicorn Drinks and the Power of FOMO
First things first: For those of you who are not well-versed in millennial slang, UrbanDictionary.com defines FOMO as...
How One Small Brand Has Dominated the Social Media Space and Why Other Brands Should Take Note
The necessity and value for brands to have a social media presence has been covered extensively. Social media can work...
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...
What Happened to Social Media Etiquette?
No, You Can’t Use My Facebook Page as an Outlet for Your Rants About a month ago I experienced what I believe to be...
5 Signs Your News Source Might Be a Lying Liar Who Lies
Dear Facebook, I know you’ve been getting a lot of flak lately for fake news, but I just want you to know that I don’t...