Economic and Psychological Factors in Purchasing Products With the gift-giving season behind us, now is a good time to...
Explaining Some of Our More Unusual Purchase Behaviors
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Good to Great
What NOTA and the Three Stooges Reveal About Research The events leading up to and following the Nov. 8 presidential...
Rainbow Bite: Foods to Dye For
A few weeks ago, my Facebook news feed became inundated with video tutorials instructing me on how to make a rainbow...
Psycho-Sensory Ways to Create a Memorable Brand Experience
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most...