With more than a billion Facebook users around the world, a billion Instagram accounts, and hundreds of millions of...
2020 Brand Building Strategies Using Social Media
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Strategy
How And What To Communicate In A Crisis. A Psycho-Sensory Perspective
Recently you may have noticed that, while watching TV, all of the commercials you’ve been seeing have seemed eerily...
What Brands Need To Know About Human Psychology
Influencing human behavior Simply put, branding and brand marketing are about influencing human behavior. Strong...
A Brief History of The Roles Brands Have and Continue To Play In Our Lives
Brands as Differentiators The first role of brands in human history was to denote ownership (i.e., livestock marked...
The Definition of Luxury is Expanding–Not Transforming
And Luxury Brands Have More Opportunity Than Ever The human mind prefers simple dichotomies: Good versus evil, friend...
Fast is Good. But Triple Check Your Communications!
Examples of Brand Communications Blunders to Learn From Today, we live in a world of instant, global, 24/7...
Onomatopoeia!
Hello Internet. Let’s explore a way to make your brand pop: Onomatopoeia! Don’t worry, it isn’t something Donald Trump...
Influencer Marketing: Where Advertising Can Easily Cross The Line
People used to rely on print ads and magazine editors to get product recommendations. However, with the advent of...
Four Ways to Future-Proof Your Brand
A Fluid Situation The most pervasive change that has occurred in the world of brands over the last two decades is the...