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What is UI? User interface design – it is everywhere. We use it every day to navigate, research and formulate opinions...

If you were born before 1980, this 50-plus-page wiro-bound document evokes nostalgic memories of our early-career...

Brands are rooted in human perception and live in our minds. They are the sum of our perceptions, emotions, beliefs...

Long gone are the days when a new branding campaign started with a logo presented on standard business stationery:...

After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than...

Blogging, text messaging, tweeting and other forms of social media continue to contribute to a less formal and...

Video in print (VIP) is an emerging technology found most notably in magazine advertising. CBS partnered with Pepsi...

Branding for a business at its startup is paramount to its beginnings, its character and success. A distinct brand...

Using social media accounts for your brand is essential to reaching consumers in real time. While not every type of...