These are scary and uncertain times with the global COVID-19 pandemic affecting the way we live and work. In trying...
Effectively Servicing Clients During a Pandemic
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B2B Sales & Marketing Tips Amidst Social Distancing
The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....
Marketing and Branding Trends We See Continuing Beyond 2020
The following trends in branding and marketing are ones we see continuing well past 2020. Note, we are not trying to...
Sound Matters
Sound is all around us. It sneaks into our subconscious even when we aren’t actively...
Advertising and AI Influencers: Unlimited, Unregulated…But Effective?
It may come as a surprise to many that a product created by Crocs would sell out in less than 10 seconds. Yes, you...
Creative Confessions – Episode 1
Ever since Ryan Gosling’s hard-hitting expose on the Papyrus font, creative professionals...
Rhyme as Reason Effect
Can’t get that jingle out of your head? That simple and repetitive jingle is designed to...
Podcast: Why and How to Do More Video Marketing
By 2020, video is expected to drive 80...
Goal Gradient Effect
People tend to exert more effort as they get closer to achieving their goals. Watch our...