Clinical Communications

Communicating scientific and clinical information effectively to people of different backgrounds and interests—like investors, healthcare providers, advocacy groups and patients—requires skill and experience.

Clinical communications

Your critical communications objectives
Phase 1
Develop scientific hypothesis
Build awareness
Develop & establish credibility
Differentiate
Raise capital
Engage patients & advocates
Enroll sites & patients
Your critical communications objectives
Phase 2
Refine & reinforce scientific hypothesis
Extend awareness
Develop & establish credibility
Differentiate
Raise capital
Engage patients & advocates
Enroll sites & patients
Early launch prep
Your critical communications objectives
Phase 3
Refine & reinforce scientific hypothesis
Extend awareness
Reinforce credibility
Differentiate
Engage patients & advocates
Enroll sites & patients
Early launch prep

Scientific story  A common-language narrative that makes the science of the asset approachable to a wide range of audiences.

MOA animation  A video demonstrating how the asset works and the intended value derived by its target audiences.
Roadshow kit  A kit containing useful information about the asset for financial, scientific, regulatory and public (patients and caregivers) audiences that may include presentations, brochures, graphics, and more.
PowerPoint deck  A PowerPoint™ presentation designed to allow users to easily and clearly share branded information in the form of narratives, charts and images for presentation purposes.
Trial name  A compelling name for the trial that is both appealing to patients and differentiating from competing trials.
Trial logo  The visual brand expression of the trial brand, including the logo for the name as well as the overall brand look and feel.
Trial messaging  Strategic messages that need to be communicated to specific target segments who may be involved in the trial along with the supporting points and the most appropriate communication format for each audience.
Brochures  Customized 2, 4, or 6 panel information piece describing the disease state, the trial, qualification, and enrollment information.
Posters/Ads  HCP or patient-facing posters to be used at congresses, symposia, scientific meetings, doctor’s offices and trial sites.

Site kits  Branded communications pieces, swag and other items for distribution that serve awareness, persuasion and mnemonic purposes.

Websites  An experiential and secure (password access) website and/or app for the trial providing detailed information about the disease state, the asset, the trial, qualification and enrollment information, trial site locator, etc.
Integrated campaigns  Strategically developed traditional and social media education and communication campaigns targeted to specific audiences designed to create awareness and drive patients and caregivers to sites for trial enrollment and retention.

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