It’s commonly accepted that trying to express creative ideas to creatively trained people can be as difficult as attempting to describe the wine you want to a sommelier or the kind of building you like to an architect. Ineffectual communication between graphic designers and clients is such a popular complaint these days that entire websites are solely dedicated to sharing horror stories, memes and jokes. Truthfully, though, it really doesn’t have to be such a pain. Here is a guide that will help.
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your marketing? If not, you should. Marke...
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