Ever since Ryan Gosling’s hard-hitting expose on the Papyrus font, creative professionals all over the country finally feel that they can share their shocking stories about this industry’s dark underbelly. With the assurance of anonymity, the revelations made in the following interviews may be upsetting to some.
As all are aware, we’re in an unprecedented time that is affecting the entire population and has wreaked havoc on so many normalcies in our lives. The new normal is staying at home, isolated from society, working remotely, and the list goes on. With all the “bad” that is happening out there, brands are in a position to deliver the “good.” It is crucial now more than ever; even as non-essential purchases may be decreasing that brands be authentic and helpful to their employees, customers and communities. Now is the time to find opportunities that continue to build, foster and grow lasting relationships (from a safe distance).