Video Marketing Gets Results – If a picture is worth a thousand words, a video is worth a million words.
Ninety percent of users say that product videos are helpful in the decision process, and animated “explainer” videos increase conversion rates by 20 percent.
Once only the domain of big business or special occasions, video marketing and animation are the marketing tool in our world of high social engagement, broadband Internet speeds and nearly ubiquitous Internet access. Attention spans have shrunk dramatically and people are less and less likely to read verbal messages. This explains why more video content is uploaded to websites every 30 days than all major U.S. TV networks have created in the past 30 years.
Viewers retain 95 percent of a message when they watch it in a video as compared with 10 percent when reading it in a text-only format. And among the younger demographic, video is the first format sought out in online searches, which is why YouTube is the No. 1 search engine for young adults.
Fortunately, creating good video content is becoming easier and less expensive than in days gone by.