Creating a high-impact web presenceThirty-eight percent of people will stop engaging with a website if the content and layout are unattractive, whereas optimizing your website can increase sales by 30 percent. SEO, SEM, SMM, PPC, HTML, CSS, Java, PHP, UX/UI, AdWords and PYTHON are all representative of technical elements of building an impactful and effective Web presence. But besides being technical jargon, they are all simply tools. Creating, optimizing and managing a strong Web presence requires both sound brand strategy that informs website design as well as the application of marketing tools to make the site work effectively and efficiently to achieve the brand’s business objectives. A strong website must communicate the desired brand pillars through visual (and potentially auditory) cues as well as the experience a user has while navigating through the site. The technical tools provide Web optimization to ensure that the site is easily found, rewarded and, most importantly, not penalized for structure and content, as well as protected against potential threats.
How to create a high-impact web presence:
Design your site to reflect your brand
At Six Degrees, we know how important nonverbal information is for communicating directly and subconsciously with site users. More than 80 percent of human information processing is based on nonverbal information. Using a proprietary research technique, we identify the visual and other sensory cues that trigger the desired brand perceptions in your target audience and use those cues in designing your website and the content posted on your site. We call this process SensoryQ. But design alone is not enough. How content is managed on the site is also a major issue, as a whopping 39 percent of people will stop engaging with a website if images or pages take too long to load.
Optimize your site for SEO/SEM
Optimizing your website to rank high within the different search engines using different keywords is a fluid activity that changes as search engine algorithms and search behaviors evolve. Six Degrees stays current with the changing trends and is experienced in uncovering what your audience is searching for to ensure that your site is seen on the first page of search results.
Effectively use PPC
Our goal is to minimize your cost-per-click (CPC) expenditures while maximizing the effectiveness of each keyword that you need to achieve your business goals. Each keyword will be more or less popular in searches, driving the CPC up or down respectively. Through strong analysis you can tackle your advertising more efficiently and save time and money in CPC.
Build for mobile
Mobile devices account for nearly 2 out of every 3 minutes spent online, so creating a mobile-compatible Web site is now essential, rather than the luxury it used to be.
Stop being a publisher. Start being a conversationalist
The best brands today and in the future are those that carry on personalized dialogue with customers and prospects across digital channels 24/7. Numbered are the days of publishing and forgetting, publishing overly promotional content or “fluffy” content designed to lure in prospects. Customers and prospects today demand (and receive) high-quality content and dialogue with successful digital brands. The sooner a brand embraces this new reality, the less likely it will be forced to play catch-up under competitive pressure.