The Endowment Effect

by | Oct 26, 2017 | Animation, Branding, Marketing, Video

About Psycho-Sensory Brand-Building

What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process of imbuing a product, service, …

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If you were to sell a personal item, how much would you ask for it? According to the endowment effect, you would probably want more than it’s worth. Our video explains the endowment effect and how it applies to our everyday lives. For more information about our psycho-sensory facts, click here.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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