If you were to sell a personal item, how much would you ask for it? According to the endowment effect, you would probably want more than it’s worth. Our video explains the endowment effect and how it applies to our everyday lives. For more information about our psycho-sensory facts, click here.
How to Improve Your Brand Using Customer Journey Mapping
Today, with global competition saturating every product and service category, it is ever more important that brand...