We bring big ideas to lifeExplore what happens when strategy meets creativity.
Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.
Abbott Nutrition was seeking to grow market share of its infant formula in Latin American and Asian Markets.
Las Vegas Sands
The Venetian in Las Vegas is the most well-known US brand owned by Las Vegas Sands Corporation. Directly adjacent to The Venetian is The Palazzo, another Las Vegas Sands property. The client was seeking ways to enhance and more clearly differentiate brand experiences between its own properties and against competitors.
Nationwide Excess & Surplus (E&S) approached Six Degrees to develop a new marketing campaign to align with their new strategic direction. Following review of the new strategic direction for Nationwide E&S, Six Degrees interviewed both Nationwide executives and key customers before developing messaging that was both compelling and differentiating.
Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium carwash experience while minimizing impact on the environment.
Six Degrees was approached to develop from scratch a new brand in the excess & surplus insurance space that would immediately and successfully compete with established Fortune 500 competitors.
Thermo Fisher Scientific: Molecular Diagnostics Campaign
Molecular sequencing solutions from Thermo Fisher Scientific are well-known in research labs the world over, but not in clinical labs. The company asked Six Degrees to develop a campaign that would resonate with clinical lab managers.
Monarch Beach Resort
KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.
Thermo Fisher Scientific: Genexus System Launch Campaign
Well-known in research and large reference labs, Thermo Fisher Scientific was aiming to bring next-gen sequencing (NGS) to the broader clinical lab market with their new Ion Torrent Genexus System. The company came to Six Degrees to develop the launch campaign for this breakthrough product.
Mallinckrodt Pharmaceuticals approached Six Degrees to help them name and create a brand identity for an upcoming trial to test the efficacy of a particular drug in treating pulmonary sarcoidosis.