The Halo Effect

Psycho-Sensory Facts for Communicators

As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. This…

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Why are celebrity endorsements such a successful advertising strategy? Because they leverage the halo effect! Watch our video to see how the halo effect plays into marketing. For more information about our psycho-sensory facts, click here.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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