Immortal Slogans

by | Sep 7, 2017 | Uncategorized

Let’s play a game!
Your Customers as Seen Through Their Cognitive Biases and Predilections

How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your marketing? If not, you should. Marke...

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I’ve always been a sucker for a slogan. I grew up in the 1970s, and there are TV commercial slogans that I still remember that I haven’t seen since I was a child. I believe that this is a testament to their branding power. Below is a quiz of some popular slogans from ads throughout the years. For some I will ask you to complete the slogan; for others I will ask you to name the brand that the slogan addresses. This is multiple choice. Keep it fun – don’t cheat by looking these up on the Internet. Michelob Light for the winners! [qsm quiz=1]
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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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